Meet you at the frontier
We’re a brand, design and web studio in London, built for ambitious tech companies. Our belief is simple – a brand should be as alive as the business it carries.
Airborne was built in motion, on a refusal to compromise – work at the highest standard, on our own terms.
But independence isn’t the point.
It’s what it buys: senior people who stay close to the work, and a studio free to be drawn to the frontier – new ground, new technology, the problems no one’s solved yet.
It’s why we work with companies doing their own version of going first – the ones defining a category, not competing in one.
We recognise them because we are them.
Five beliefs
We don’t make you something else. We make you more of what you are.
- 01
Conviction over consensus.
We take a position. Category-defining work can’t be designed by committee – it has to be bold enough to be wrong, and made right. We’d rather make work that says something than work that offends no one.
- 02
Substance before surface.
We start from what a business actually is, not what would look good on it. Decoration is what you reach for when you haven’t done the harder work of finding the truth worth building on. We do the harder work first.
- 03
We speak the technology.
We understand what we’re branding, because we build real software alongside it. Fluency, not a gesture at it – it’s why the work holds up under technical scrutiny, and why you never have to translate yourself to us.
- 04
Culture creates originality.
Original work doesn’t come from raiding the same handful of studios and making something that looks like this year. It comes from taking in culture, technology and behaviour – the more you take in, the more there is to draw on.
- 05
Built to live
We don’t hand over a moment; we hand over a system, designed to evolve as the business does. But evolution has to be earned – never for fashion, only when the business has genuinely moved. What we leave behind goes on being useful.
AI runs through all of it – research, exploration, prototyping, production, engineering. It’s how a small senior team goes further, faster. It doesn’t make the decisions.
Most agencies hand the idea over just as it starts becoming real.
Airborne was built so the same thinking travels from positioning into identity, website, product and code – one team, nothing lost at the handovers, because there aren’t any.
Brand
- Brand strategy & positioning
- Visual identity
- Verbal identity & tone of voice
- Naming & brand architecture
- Brand guidelines & governance
- Brand Intelligence Document
Design
- Web & digital experience design
- Product design (UX / UI)
- Motion & animation
- Campaign & content design
- Sales & investor materials
- Editorial & long-form design
Build
- Website engineering & launch
- Full-stack development
- Product & platform engineering
- Software development
- AI engineering & integration
- Design systems in code
Built for consequential work.
$110m
ContentCal’s acquisition by Adobe after its transformation.
2x
Ciphr’s customer base doubled since the rebrand, through 3 acquisitions.
$14.3m
Propstore’s record breaking single auction revenue.
The team
We work from The Foundry, Blackfriars – anchored in London, delivering across the UK, US and UAE. Anchored, not virtual: leadership, creative direction and client sessions happen here.
- Luke Kellyhe/himFounder & Creative Director
Leads strategy, creative direction and the senior client relationship on every engagement.
- Des Tapakishe/herOperations Director
Runs delivery – scope, schedule, quality, and the promises we make about all three.
- Alice Chanshe/herStudio & Marketing Director
Runs the studio and its voice – the standard behind the work and the story around it.
- Paramveer Bhachuhe/himBrand Designer
Carries the strategic idea through identity systems built to hold at every scale.
- Izzy Crosslandshe/herDigital Designer
Takes the brand into its medium – web and product experiences people actually use.
Design across brand and digital, from concept through production.
- Luke Kellyhe/himFounder & Creative Director
Leads strategy, creative direction and the senior client relationship on every engagement.
- Des Tapakishe/herOperations Director
Runs delivery – scope, schedule, quality, and the promises we make about all three.
- Alice Chanshe/herStudio & Marketing Director
Runs the studio and its voice – the standard behind the work and the story around it.
- Paramveer Bhachuhe/himBrand Designer
Carries the strategic idea through identity systems built to hold at every scale.
- Izzy Crosslandshe/herDigital Designer
Takes the brand into its medium – web and product experiences people actually use.
- Rucha Thigaleshe/herDesigner
Design across brand and digital, from concept through production.
Senior at the core. Specialist by design.
Big work usually means big agencies – headcount, overhead, an account layer between you and the people doing the work. We went the other way.
Every engagement is led by senior Airborne people, accountable for strategy, creative direction, delivery and quality. Behind them sits AsOne – our curated network of senior independent specialists across strategy, design, product, motion and engineering, brought in because the work needs them, not because a payroll needs feeding.
You get exactly the capability the work demands, without assembling it yourself. And Airborne stays accountable for all of it.