programmes
Transform
Our signature engagement. A complete rebrand for technology companies that have outgrown how they show up – strategy, identity, website and build, delivered end to end by one team.
The gap costs more than closing it does.
When the business and the brand tell different stories, everything gets harder than it should be.
Prospects need more explaining. Enterprise buyers quietly question your maturity. Investors work to see an opportunity that should be obvious. The best candidates see less ambition than actually exists. And your own team improvises the story one deck at a time.
None of it shows up as a line item. It shows up as friction – in every sale, every raise, every hire – and it compounds.
A brand can’t fix a business. But you’ve already built the value. The brand decides how much of it the market can see.
A brand drawn from substance earns its keep three ways. This is what changes when you transform.
- 01
You get valued for where you’re going
The business stops reading as what it was and starts reading as what it’s becoming – to the customers, hires and investors you want next. The difference between a promising tool and a company worth backing.
- 02
Selling gets faster
Sharper positioning means less explaining. The website does the heavy lifting before anyone reaches your team, and every conversation starts further along.
- 03
Everything tells one story
Leadership, marketing, sales and product work from the same idea – from the investor deck to the product itself, the whole business points the same way.
how it works
What is transform
Transform draws the brand from what your business actually is – the harder work most studios skip – and builds the category-defining version of it. And because we speak the technology, we build it for real: alive in its medium, not a mockup handed to someone who didn’t make it.
- 01
Brand platform
The intellectual core of the brand: proposition, purpose, personality, vision and principles – the why, what, who and how, resolved into one platform everything else is built from. This is the deep work most studios skip.
- 02
Verbal Identity
How the brand speaks: tone of voice, messaging, naming where needed – a voice defined precisely enough to be recognisably yours in a single sentence.
- 03
Visual Identity
How the brand looks: identity system, art direction, the full visual language – distinctive, coherent, built to hold at every scale.
- 04
Brand Assets
Everything the brand needs to show up: logo suites, typography, colour, graphic systems, templates – production-ready, not left as an exercise for whoever comes next.
- 05
Brand Guidelines
The system documented for humans: how to use it, how to extend it, how to keep it coherent as the team and the work grow.
- 06
Brand Intelligence Document
The brand as a living system, not a PDF of intentions. Identity, voice and logic defined precisely enough to hold their character across every surface, every tool, and every hand the brand passes through – readable by your team and by the machines your brand now moves through.
- 07
Web
The brand alive in its medium. Designed and built by the same team, so nothing is lost between the thinking and the thing.
Pricing tiers
- Scalingfrom£30,000
- Growthfrom£50,000
- Maturefrom£80,000
process
- 01
Immerse and investigate
Before anything is designed, we get underneath the business. Workshops with leadership, stakeholder interviews, competitive analysis, audience research. We’re looking for one thing: the gap between what the business has become and what the market currently sees.
Deliverables
- Brand audit and diagnosis
- Research findings
- 02
Define the position
The strategic argument, sharpened. Positioning, proposition, narrative, messaging architecture, principles, personality, tone. The objective is simple: make the business easier to understand, believe in and choose.
Deliverables
- Brand platform
- Messaging framework
- 03
Design the system
The strategy made visible and audible. Identity concept, visual language, verbal identity, motion principles – every decision reinforcing the same idea, built to hold at every scale.
Deliverables
- Visual identity
- Verbal identity
- Brand assets
- 04
Make it real
The brand built into the surfaces where people actually meet it. Website strategy, UX, UI, content, development – the design system in working code, by the same team that designed it.
Deliverables
- Website, designed and built
- Digital design system
- 05
Launch and handover
A system your team can actually run. Guidelines for the humans, the Brand Intelligence Document for the machines, templates, rollout and launch support.
Deliverables
- Brand guidelines
- Brand Intelligence Document
- Launch
transform clients
Built for consequential work.
$110m
ContentCal’s acquisition by Adobe after its transformation.
2x
Ciphr’s customer base doubled since the rebrand, through 3 acquisitions.
$14.3m
Propstore’s record breaking single auction revenue.
“Airborne took us from “meh” to “wow”. What really stood was how they involved us in every relevant step in the process. It felt like they understood what we needed better than we did!”
When Transform isn’t right (yet)
We’ll tell you if you don’t need this.
Transform works when something real is at stake and the business knows where it’s going.
It’s probably not right if…
The destination is unresolved
If the strategy question is still open, a rebrand won’t answer it – and shouldn’t be asked to.
Leadership isn’t aligned on what the company is becoming
The work amplifies conviction. It can’t manufacture it.
The brief is to look safe
We build brands for companies out to lead a category, not to blend into one.
The urgency is panic, not intent
Sometimes the right answer is a smaller piece of work. Sometimes it’s waiting. We’d rather tell you that in the first call than discover it in week six.
FAQs
Typically 12–16 weeks depending on organisational complexity.
The people who know the business best. A senior sponsor, leadership in the room at the moments that matter, access to the truth of the business, and decisions made when they’re needed. We bring the outside eye; you bring the inside truth.
No. Often the starting point is just a feeling that the company has moved ahead of the brand. Diagnosing where the real problem sits is part of the work.
Yes. If something has genuine equity, we want to understand it before we touch it. Transformation isn’t demolition.
Yes – marketing, product and engineering. We can lead the whole programme or fit around the capability you already have.
Yes – strategy through design, development and launch, one team throughout. That continuity is most of the point.
Some clients take the system fully in-house – the guidelines and the Brand Intelligence Document are built for exactly that. Others keep us close through an ongoing partnership.
Yes, though we’re built for technology companies – B2B and B2C both. If your business creates something and needs the market to believe in it, the work applies.
Transform is tiered by the stage of the business – starting from £30k, £50k and £80k. Within that, the fee is fixed and agreed before we start, against a scope we recommend after a first conversation – one clear recommendation, not a menu of deliverables. No timesheets, no open-ended billing, no surprises.