ContentCal

Re-branding one of the UK’s fastest growing SaaS startups

With Series A funding on the horizon and Adobe acquisition in their future (though they didn't know it yet), ContentCal needed more than a refresh. They needed a brand that could scale with their ambitions, tell a bigger story, and position them as the innovative force they'd become. From strategy to launch, we helped shape their evolution from scheduling startup to content intelligence pioneer.

Our work

Brand Strategy

Visual Identity

Verbal Identity

User Experience

UI Design

Web Development

Where we started

When your product evolves faster than your brand, something has to change. ContentCal had transformed content planning for thousands of teams, but their identity still whispered 'calendar tool' when their platform was shouting 'innovation'. With Series A funding approaching, they needed a brand as dynamic as their ambitions.

How we worked

We discovered a platform outgrowing its own story – loved by customers but constrained by its calendar-focused identity. The solution? 'Get Clear' – a positioning that captured both their simplifying spirit and future vision.The visual identity evolved from rigid scheduling grid to fluid, organic forms. Morphing shapes became dynamic connectors, suggesting AI-powered possibilities while illustrating how ContentCal unites teams and channels. We built a design system where colour, typography and motion work in harmony to tell a story of intelligent content creation.

Where we landed

The new brand didn't just refresh ContentCal's image – it catalysed their next chapter. Within six months, they secured Series A funding. When Adobe acquired them shortly after, it validated what we'd helped articulate: this wasn't another scheduling tool, but a platform poised to revolutionise content creation.