ContentCal IQ

Where we started

In 2021, when AI was still whispered in boardrooms, ContentCal saw the future of content creation. Fresh from Series A funding, they needed more than innovation – they needed revolution. Enter IQ: an AI-powered writing assistant that would anticipate, create and adapt content across platforms.

How we worked

Given highly-prized early access to GPT-3, we had to move fast and think bigger. We kicked off with an intensive design sprint, mapping the intersection between AI capability and content creator needs. The challenge wasn't just teaching machines to write – it was teaching them to write with personality.We crafted an experience that learned from users while empowering them. The system would absorb brand tone of voice, suggest platform-specific content, and even source supporting visuals. All packaged in an interface that made AI feel approachable, not alien. From concept to beta testing with real users in just six months.

Where we landed

Before ChatGPT entered the public consciousness, we'd built something special: an AI writing tool that actually understood content marketing. Though Adobe's acquisition paused the project before full launch, IQ proved prescient. We'd glimpsed – and briefly grasped – the future of content creation.