Propstore

Where we started

Propstore came to us handling multi-million dollar artefacts, competing with centuries-old auction houses, and carrying unrivalled expertise in authentication. Yet their identity spoke more of their past than their present. They needed a brand that could match their ambition while preserving their passionate, collector-first soul.

What we did

We began by refining their name – from 'The Prop Store' to simply 'Propstore' – creating a singular identity as unique as their offering. Then we positioned them as the 'Custodian's Custodian' – celebrating their role as keepers of cultural history and champions of authenticity.The visual identity walks the line between premium and approachable. Contemporary typography and a dynamic colour system adapt to every context, while always ensuring the artefacts remain the heroes. Their voice balances authority with genuine enthusiasm, expertise with accessibility.

Where we landed

Today, Propstore stands as the authority they've always been. Record-breaking auctions, expansion into new sectors, and a brand that reflects their true significance in cultural preservation. This wasn't just a transformation – it was a foundation for their next chapter.