ContentCal Website

Where we started

When your platform simplifies complex content workflows, your website should do the same. ContentCal's digital presence needed to work as hard as their product – converting curious marketers into active users through clear, compelling journeys.

How we worked

Our first task was understanding the disconnect. ContentCal's platform brought clarity to content planning, yet their website created confusion. Through detailed UX analysis, we identified the core challenge: visitors couldn't see themselves in the story.We rebuilt the architecture around a single focus – the path to trial. Every page, every section, every interaction was crafted to demonstrate value whilst nudging users forward. We stripped away technical complexity in favour of practical benefits. The design system we'd created for the brand came alive through fluid, purposeful motion that echoed the platform's own elegance.

Where we landed

The impact was immediate and measurable. Bounce rates dropped, pages-per-session climbed, and most crucially, trial conversions jumped significantly. But perhaps more importantly, we'd created a digital presence that could evolve with ContentCal's rapid growth – right up to their Adobe acquisition.