Learnd Carbon Calculator

What we did

We crafted a dynamic single-page experience that wove together learnd's vision with powerful data storytelling. At its heart, we built an intuitive carbon calculator that transformed abstract environmental statistics into tangible business impact. Through seven carefully crafted steps, users could see their building's current carbon footprint and discover their potential savings with learnd.The calculator wasn't just about numbers – it was about context. By translating carbon savings into relatable metrics like driving distances and flight hours, we helped users understand the real-world impact of their decisions. Every interaction was designed to build understanding and drive engagement, turning environmental responsibility into business opportunity.

What we achieved

The EU platform evolved beyond its role as a market entry tool to become a powerful lead generation engine. The carbon calculator became a catalyst for conversations, helping potential partners and investors visualize their role in learnd's mission. What began as a way to navigate market entry restrictions transformed into a strategic asset, driving engagement and opening doors across Europe. The high usage rates and quality leads generated prove that when you make sustainability tangible, people respond.